Keith Wilson developed the Healthy Manhood program after nearly a decade working with young men at a youth centre. During COVID, he observed rising loneliness, isolation, and the influence of toxic online messaging on this generation. Drawing on academic research and practical experience, he created an program, Healthy Manhood, which offers young men an alternative to the destructive narratives that are prevalent online. His approach stems from extensive conversations with young men and a commitment to addressing the challenges they face.